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Benefits of Using Instagram Reels to Market Your Business

Andrew Cartwright
3 min readDec 27, 2020

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Photo by NeONBRAND on Unsplash

Instagram Reels is a new feature that can be used to market your business in a creative and entertaining video to expand your audience reach.

Creating a public account and then making these short 15 second videos can help you improve your connection to followers and increase sales.

It’s a great and easy way you can reach more potential customers and gather more attention to your small business.

More Visibility

When you create your reels you have the ability to publish to the Explore feed where millions of people will then be able to see your video.

Reels about the same as IGTV videos but reels offer the option to pre-record content and direct your audience to a landing page or sign up for more information.

Your page will appear on the same pages that use your hashtags, songs, or tags. It’s very simple to create these video clips, and you don’t need to have profound knowledge to create the videos to get visibility.

2. Showcase Your Products

This feature is perfect to showcase how your products work or showcase other people wearing your products. You can present new products or showcase some of your best sellers.

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Andrew Cartwright
Andrew Cartwright

Written by Andrew Cartwright

Entrepreneur, Author, Coach, Researcher, Visionary Leader & Investor. 👀@ A&E, CBS, NBC, ABC. www.andrewcartwright.com Expert Real Estate, Business & Technology

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